“Shall they be a family in name only, or shall they in all their actions be true to the name?” —Plato

The story of Giannis Antetokounmpo isn’t just the story of Giannis Antetokounmpo. It’s the story of a family. It’s a story that goes far beyond the definition of the word, far beyond a name, far beyond Athens, Greece, and Milwaukee, WI. It’s a story about a group of people bound together by a love that runs truly, truly deep. Love forged through hardship and tragedy. Love proved by actions true to the name.

The air conditioning is kind of busted at the Filathlitikos gym in Zografou, Greece. And it’s hot. It’s a dry, no-breeze type of hot. Blue accents dot the gym, a lighter shade lining the matted walls and a darker shade covering the painted area on the court. Giannis Antetokounmpo wipes some sweat from his forehead while his childhood coach, Takis Zivas, talks about the old days. Coach Zivas, who doesn’t speak English, tells his translator that he used to see the reigning MVP outworking everybody in the gym. Giannis nods along with his coach and then follows up by talking about the memories he made here, when there actually was air conditioning. While Giannis speaks, three of his brothers—Thanasis, Kostas, and Alex—take turns greeting Coach Zivas with big hugs. Photos of the brothers hanging on the wall behind Coach Zivas because, except for Alex, they all played here. They all came from the town of Sepolia to this facility, thanks to Thanasis.

“I didn’t choose basketball,” Giannis says. “Thanasis chose basketball.”

A couple of hours before they’re at the Filathlitikos gym, Thanasis and Giannis are on stage at the Zappeion, a landmark in Athens, surrounded by a space built out by Nike. The sun is bouncing off the white beams that surround the classically designed structure. There’s no roof and no relief from the late-June heat. But Thanasis is smiling, sitting directly across from the Nike Zoom Freak 1 while his younger brother talks about the impact he made on him.

“Thanasis, back then, he was the star,” Giannis says, with the black/white Freak 1 on and a blue shirt that reads FREAK. “A lot of people were talking about Thanasis and obviously I looked up to him. I wanted to be him.”

Thanasis had a realization about basketball. The oldest Antetokounmpo brother, Francis, had a professional soccer career in Nigeria. The family loved soccer, but Thanasis thought that basketball could be a way out. And he was right.

“For us, knowing that we might be able to start making a living in basketball… but this is another level that we never could have imagined,” Thanasis, who’s also in the black/white Freak 1, says. “Being able to inspire so many people… I always knew that we would support each other. For me, greatness was just being with my family, all together, and being able to survive. But this is something else.”

Thanasis and Giannis used to join their parents on the streets of Athens, selling DVDs and CDs to make some money. They were always working. And when they weren’t working, Giannis and Kostas were walking five miles from Sepolia to Zografou to get their reps in on the court. They’d regularly sleep at the gym rather than risk the late-night walk home. Thanasis and Giannis had to share basketball shoes too, once they started playing. They’d switch in and out of a pair of Kobe 4s.

“People think it was hard but it was actually fun,” Thanasis says about their sneaker situation. “Let’s say Giannis is playing. Then you beat the other team and the other team is looking at you crazy because you just beat them with some guy’s [sneakers].”

They can laugh about it now, but there was a time when nobody knew who they were, when there were no pro contracts, no endorsement deals, and no Nike sneaker in the family. All they had was each other. And then that changed too.

Their father, Charles, passed away unexpectedly in 2017 at his home in Milwaukee. He suffered a heart attack, out of the blue, at the age of 54. Now, the family carries his name with them at every turn.

“Every day that I step on the floor, I think about my dad,” Giannis said through tears during his MVP speech. “That motivates me and it pushes me to play harder and move forward.”

“The beginning is the most important part of the work.” — Plato

Creating the Zoom Freak 1 took a year and a half. When you’re talking about a signature sneaker, that’s a pretty normal timeline for production. But Kevin Dodson, Nike’s VP of Basketball Footwear, emphasizes how different it is to work with Antetokounmpo, and not just because there were meetings in Athens. And Milwaukee. And Beaverton.

“Giannis is that almost never-seen-before combination of size, speed, skill, explosiveness, and competitiveness wrapped into one package,” Dodson says at the Nike campus in Beaverton, Oregon. “That’s a unique problem you’re going to have to solve for. And his background makes him different. Being born and raised in Greece, he’s going to come with a unique perspective. Humble beginnings to now is an incredible rise. His path, it all makes him special to work with. Every instance we’ve had with him, it’s been different than anybody else we’ve had before.”

Giannis had a notebook with him at the early meetings with Nike, writing down ideas, asking questions. He had his family members with him each time, and he would turn to them for input. And not just, Do you think this looks cool? He was asking them about specific technical aspects.

“It’s all about family with me, man,” the MVP tells KICKS. “Whatever I do, I wanted them to be as involved as possible. I wanted them to see what I go through. It’s not just my shoe—it’s my family’s shoe, so I wanted to hear their input. I’m so happy that they had so much input in the shoe, the colors, the design.”

Dodson says that Giannis referenced Kobes as his favorite sneakers to hoop in. The comfort and the ride of the Kobe line had been a constant in his life since he was borrowing Thanasıs’ pair. He would go on to wear the Kobe 10 for nearly three straight seasons in the League.

“Was it three years? I feel like it was more like a month.” Antetokounmpo grins. “I loved their grip because I make a lot of cuts and they were really the only shoe that could take it.

“You’ve got to understand why he liked the Kobe 10,” Dodson says back in Oregon. “The Kobe 10 had a particular fit and forefoot ride that he really loved. When we sat down for the first time, those were the elements he called out. We were all wondering the same question. Why that shoe? Why so many seasons wearing it without changing? So we knew from the beginning the fit in the forefoot, the underfoot ride had to be spot-on to mimic that same sensation.”

So, the Freak 1 was built like a Kobe silhouette.

“We wanted to heighten the sensation Antetokounmpo has loved in the Kobe,” says Ross Klein, Senior Creative Director at Nike Basketball.

A double-stacked Zoom Air unit was placed in the heel to complement the forefoot feeling that was so important. Klein notes that it’s one of the first basketball silhouettes to include double-stacked Zoom. The sneaker’s reverse Swoosh also serves a performance function. It allowed Ross and his team to establish a frame that would prevent Antetokounmpo from popping out of the sneaker during his Eurosteps.

The upper of the Freak 1 is made out of a mesh that rests on top of a foam midsole. That all trails down to a new traction pattern that has a dual meaning behind its design. First, it’s designed to help Giannis on his long, long, long strides because he places a ton of weight on the lateral side of his foot. Second, it may just look like a multidirectional pattern, but it’s another callback to his father. When the outsole is closely examined, two roses appear.

“That has a lot of meaning to Giannis,” Klein says about the outsole design.

“I thought Nike was gonna come with a shoe and say, ‘OK, this is gonna be your shoe.’ But actually, no, they asked me what I wanted to share with the people,” Giannis says. “Every shoe’s gotta have a story and this is the Zoom Freak 1, so when people buy this shoe, I want them to hear my story and get to know me. There are a lot of details that you have to figure out with the shoe. I’m really excited about the details.”

In addition to the roses on the outsole and the names of his parents on the medial midsole, the names of his brothers are written on the heel. The “34” on the heel’s collar can be read as his jersey number or as the Greek flag. And there are more colorways planned, like the “Coming to America” and “Greece” flavors that will continue to share his story, because he now understands how powerful his sneakers can be.

“It’s amazing,” he says about the devotion people have to sneakers. “Before I joined Nike, I didn’t realize how big the sneaker world was and the influence that athletes and sneakers have on the next generation. And that’s where it goes back to the storytelling. I wanted a lot of kids, when they get my shoe, to be motivated. I want my shoe to be about hard work and about hope, about having faith.”